top of page
BODYFUL
Brand Repositioning + E-commerce Redesign | MST Choices | 2023
THE CHALLENGE
Position a functional product (shower head with fragrance filter) as a premium lifestyle experience in a crowded personal care market.
MY ROLE &APPROACH
CREATIVE DIRECTION & BRAND STRATEGY
-
Repositioned brand from functional product to luxury self-care experience
-
Directed photoshoot to establish premium visual language
-
Redesigned e-commerce website (Shopify) with elevated brand aesthetic
-
Developed cohesive visual identity across digital touchpoints
THE RESULT
-
Successfully elevated brand perception from utility to premium lifestyle
-
Client-approved final direction implemented across all marketing channels
-
E-commerce platform optimized for luxury positioning
BEFORE
AFTER
bottom of page