EMIRATES AIRLINES
Senior Digital Content Executive | 2010-2019
ABOUT THIS CASE STUDY:
This page documents my experience as Senior Digital Content Executive at Emirates Airlines from 2010-2019.
Work samples from this period remain property of Emirates Group and are archived on corporate systems.
This case study discusses approach, methodology, and learnings only.
For current Emirates Airlines information, visit emirates.com
THE CHALLENGE
Manage digital content strategy and execution for one of the world's largest airlines, reaching millions of customers across 26 language markets.
MY ROLE
Led digital content strategy for global aviation brand, managing complex multimedia campaigns integrating web, mobile, video, and digital marketing assets across international markets.
KEY PROJECTS
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Website redesign and localization across 26 languages
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Emirates' first Arabic website (solved critical Flash software limitations)
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Emirates Group Careers Website (served successfully for 6+ years)
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Loyalty program multimedia content viewed by millions globally
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End-to-end campaign management from concept to deployment